Digital Out-of-Home Market Competitive Landscape Analysis by 2027

Press Release

In 2018, the market size of Digital Out-of-Home Market is million US$ and it will reach million US$ in 2025, growing at a CAGR of from 2018; while in China, the market size is valued at xx million US$ and will increase to xx million US$ in 2025, with a CAGR of xx% during forecast period.

In this report, 2018 has been considered as the base year and 2018 to 2025 as the forecast period to estimate the market size for Digital Out-of-Home .

This report studies the global market size of Digital Out-of-Home , especially focuses on the key regions like United States, European Union, China, and other regions (Japan, Korea, India and Southeast Asia).

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This study presents the Digital Out-of-Home Market production, revenue, market share and growth rate for each key company, and also covers the breakdown data (production, consumption, revenue and market share) by regions, type and applications. Digital Out-of-Home history breakdown data from 2014 to 2018, and forecast to 2025.

For top companies in United States, European Union and China, this report investigates and analyzes the production, value, price, market share and growth rate for the top manufacturers, key data from 2014 to 2018.

In global Digital Out-of-Home market, the following companies are covered:

Some of the key vendors in the digital-out-of-home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.

For instance, in July 2018, Lamar Advertising Company entered into partnership with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media with an objective to launch a digital-out-of-home campaign for the Los Angeles International Airport. The digital billboards in the campaign use dynamic data from real-time flights and display the content when the passengers leave the airport. This digital-out-of-home campaign displayed vouchers to passengers of Delta Airlines

In October 2017, ELAN Media, one of the leading companies that specialise in innovation communication and advertising, entered into partnership with Quividi, an audience analytics provider. Through this partnership, both the companies introduced anonymous video analytics technology (AVA) that enables ELAN Media to precisely measure the audience of their digital-out-of-home assets in real-time.

In April 2018, JCDecaux Australia entered into a partnership with Seedooh, a campaign delivery reporting platform provider. Through this partnership, Seedooh’s reporting and verification platform will be integrated into the JCDecaux system to provide real-time delivery data fordigital-out-of-home campaigns.

In October 2017, Lamar Advertising Company entered into an agreement with Ultravision International, a manufacturer of LED displays and LED lighting, with an objective to purchase LED billboard lights and modular LED display panels from Ultravision.

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The content of the study subjects, includes a total of 15 chapters:

Chapter 1, to describe Digital Out-of-Home product scope, market overview, market opportunities, market driving force and market risks.

Chapter 2, to profile the top manufacturers of Digital Out-of-Home , with price, sales, revenue and global market share of Digital Out-of-Home in 2017 and 2018.

Chapter 3, the Digital Out-of-Home competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.

Chapter 4, the Digital Out-of-Home breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2018.

Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2018.

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Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2018.

Chapter 12, Digital Out-of-Home market forecast, by regions, type and application, with sales and revenue, from 2018 to 2024.

Chapter 13, 14 and 15, to describe Digital Out-of-Home sales channel, distributors, customers, research findings and conclusion, appendix and data source.

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